kidult

In 2021, our team worked with Kidult93 a street wear brand based in Ulaanbaatar, Mongolia to redefine their identity.

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With only a wordmark created by using a standard font, Kidult93 asked us to create a symbol that would communicate their brand message. Kidult, a duality of maturing while maintaining your younger self. We set off to create illustrations, icons and marks based on the word duality.

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